The French are massively adopting culture-related digital tools
At a time when download platforms are springing up regularly on the Internet, and the majority of TV channels now have their own replay, Syntec Numérique, in partnership with BVA, took a closer look at these new ways of consuming media and culture. To what extent do the French use digital tools to watch a film, read a book or listen to music? Are these trends spreading to the arts and entertainment? While a majority of French people are increasingly adopting digital technology in their cultural practices, it seems that traditional channels are still firmly entrenched in their daily lives.
The French and digital cultural practices
- 64% use the Internet to watch television programs
- 45%consult digital editions of books or newspapers
- 80% are interested in a digital offering of lectures, museum and exhibition visits, and concert broadcasts
The development of digital cultural practices limits the practice of piracy
Popular with more than two out of three French people (64%), and particularly among 18-24 year-olds (76%), the Internet TV channel is now the service most deeply rooted in people’s media consumption practices.
Nearly half of French people also say they consult digital editions of books or newspapers online (45%), particularly among those with high economic and cultural capital (53%).
More modestly, dustreaming (music, films or series) appeals to more than one French person in three (33%), ahead of content downloading, which only accounts for 26% of those questioned.
“The high penetration of triple play offers with a box in the home explains this phenomenon, since they allow you to connect your television to the Internet and to peripherals that can store films or music. This use of digital tools makes illegal downloading of copyright-protected works increasingly irrelevant. Once access to programs, films and music is legally permitted, there is no longer any point in pirating them. Digital tools therefore have the advantage of” disincentivizing “piracy and restoring value to content. For example, by making them available for a limited time on set-top boxes”, explains Mathieu Coulaud, Legal Affairs Delegate, Syntec Numérique.
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