Relive our Numeum Camp dedicated to digital marketing and sales leaders
This morning session, hosted by our member Oracle, provided you with the keys to understanding the real benefits of integrating generative AI into your business, and how to take advantage of them to boost your competitiveness.
The list of participatory workshops at this Numeum Camp :
Workshop 1Adopt generative AI in your internal processes to boost productivity.
Workshop 2Increasing your offer with generative AI in a digital services company.
Workshop 3Increasing your business with generative AI at a software publisher.
Workshop 4:Implementing AI with your infrastructure and data
Workshop 5Acculturate, raise awareness and train employees.
Workshop 6How can we make AI’s ethical concepts operational?
Numeum member? Relive the entire event and discover the feedback on the impact of generative AI at Sopra Steria, Cegid and Inetum, as well as the feedback from the 6 workshops, on the Ensemble collaborative platform.
Numeum Camp brought together leaders responsible for marketing and sales in the digital sector. The format can be described as a place to exchange on acquisition, customer relationships, positioning and the changing expectations of buyers.
Performance should be evaluated beyond visibility alone. Teams may monitor qualified demand, conversion, retention and the quality of relationships with customers. Appropriate metrics depend on the business model, and numbers should be interpreted in context rather than compared mechanically across companies.
For marketing and sales leaders, peer discussion helps test ideas about customer acquisition, positioning and retention. Cooperation with product and technical teams can improve the quality of commercial promises. The value of a replay lies in making these themes accessible while keeping individual speakers’ contributions attributed to their original recordings.
