Publisher SynerTrade is already measuring the benefits of its MoneySaaS solution
SaaS is an unavoidable trend in software distribution, enabling software publishers to generate strong growth in recurring revenues. However, the changeover takes time and has a direct impact on cash flow, compared with license revenues.
To meet this challenge,MoneySaaSa has been designed to enable publishers to assign the royalty chain of their contracts to a financial institution. In return, they receive a one-off payment comparable to a license fee.
For Laurent Baudart, General Delegate of Syntec Numérique, sees MoneySaaS as a perfect fit with the trade association’s value proposition: “We’re always looking to innovate, so that the companies that join us benefit from concrete, measurable advantages through their membership of Syntec Numérique. MoneySaaS is a perfect example of this, as it concerns an ultra-sensitive area: their cash flow”.
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