Face au Droit de la Propriété Intellectuelle #4: How to protect your data on social networks?

Mathieu COULAUD, legal delegate at Syntec Numérique, and François-Pierre LANI, lawyer specializing in intellectual property at Derriennic & Associés, discuss the legal arsenal available to companies to protect their digital data, particularly on social networks.

Nearly a billion and a half people show off their private lives on social networks, but where does all this data go? Is it used for marketing purposes? Is it collected by brands? How can we improve data protection on the networks?

There are two opposing views of “personal data”: the French, who see data primarily as information about the individual as a citizen, and the Americans, who see data as information about the individual as a consumer.

To what extent are Internet users responsible for the personal data they post online?

Program produced by Décideurs TV. November 2013.