Aimed at teenagers aged 15 to 18, this offbeat campaign will be rolled out throughout the year, via a web series, a Facebook mini-site, an interactive quiz and a Social Game.
The campaign takes the form of a saga of six mini-films, directed by Jonathan Barré, director of Very Bad Blagues.
In addition to these films, this first campaign includes actions on several levels:
- the creation of a dedicated Facebook mini-site, creating a “tribe” of those who want to find out more, presenting the various “S’Nums” films and offering quizzes to discover the digital professions
- media partnerships with You Tube, Topito.com, Keljob and L’Etudiant.fr to raise awareness of the campaign and provide additional information on the digital world in France.
Secondly, in May 2013, all young people following the adventures of the S’Nums will be invited to take part in a Social Game, enabling them to project themselves into today’s IT professions. This Social Game will enable them to choose an avatar for a profession to discover (consultant, software developer, network administrator, marketing manager…) and to carry out a number of fun missions, to familiarize themselves with the environment of digital companies in France.