Communication campaign to promote digital studies and careers
From November to January 2022, Numeum, Talents du Numérique and Opco Atlas, via its brand for young people, Concepteurs d’avenir, are running a special information campaign entitled “Mes études dans le numérique” (“My studies in digital technology”).
Despite a wide range of opportunities, from public and private training courses at bac+2/bac+3 level (BTS, B.U.T, Prépa Licence etc.) to university courses, engineering schools or specialized schools geared towards web professions and leading to a master’s degree (bac+4/bac+5), not enough young people are choosing digital training and professions, often due to a lack of information and guidance.
In some twenty videos and articles published on youth media sites, the campaign helps people discover or learn more about the sector, the jobs they can do and the training courses that lead to them.
