Stéphanie Haddad, Head of Communications and Partnerships at TECH IN France, explains: “TECH IN France has been organizing marketing breakfasts for its members for many years. In 2020, we had to adapt to the crisis and launched our marketing webinars. These have enabled us to create and consolidate the marketing tech community of software publishers. Every one of our webinars has been a success, both in terms of the rich and diverse content we cover, and the best-practice feedback on the questions marketers are asking themselves. These inspiring events will, of course, be repeated in 2021. ”
In order to determine the year’s Webmarketing trends, TECH IN France, Nomination and theCMITpublishthe 2020 study of marketing usages, the “Marketing usages 2020” barometer. After conducting a lengthy survey, the association representing the tech industry has drawn up a report on the past year, including a series of best practices.
Numerous major Webmarketing trends identified that will keep digital marketing professionals busy. Among the observations made by the speakers were the over-solicitation of traditional advertising channels, a return to fundamentals, the high use of software tools, a rising level of adoption, a re-evaluated qualitative and quantitative ROI, a growing business contribution…
In a particular context linked to the health crisis, publishers have taken measures to ensure continuity of operations in both marketing and prospecting. Others are even seizing the opportunity to satisfy their needs in terms of collaborative tools. Decision-driven marketing has evolved considerably in recent years. With this in mind, tailor-made solutions for decision marketing have become a must: